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de-risk innovation

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Innovation is very exciting but ALWAYS risky*

The 4 most common questions
Is it a good idea?
Will the public find the idea good?
Aren’t we dreaming too much?
Will it be profitable?
20 other common questions
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Will the audience understand?
Do we really know the public(s)?
Is the application of the idea appropriate?
Do we meet societal expectations?
Are we addressing environmental issues?
What are the real frictions of the product experience?
Is the user journey seamless?
Are the customer experience and usage consistent?
Are we not ignoring certain audiences?
Have we identified the right market opportunities?
Has the value chain been anticipated?
Is this the right time to enter the market?
Are we not trying to do too much?
Is the development time not too long?
Are the technological choices relevant to the project?
How can the internal process be made more fluid?
How to make the business model certain?
Do we have the right skills?
Do we really master the business plan?
Are the KPIs really meaningful?
…
If not, what is being invented is within the reach of everyone and is therefore of little interest

How to acquire certainty in innovative projects?

Our answer lies in the ability to fully implement these 3 points alone
01.
Discover and Involve users and all stakeholders
02.
Team design and iterative testing
03.
Develop and validate usage and market assumptions
And it comes in many techniques and methods

Those who can do it are very rare

This is what we have been doing for companies for over 25 years

HERE IS WHAT THEY SAY

Cédric Loubiat
from Neogy
ASITECH helped us to set up a UX-Design approach, allowing us to create a synergy with all of Neogy’s teams (R&D, sales, management, finance, etc.) and to place the end user of the product at the center of the development process. Looking back on the project, I can confirm that without this approach and without the decisive contribution of ASITECH we would have missed our market target and spent a lot of time and money in pure loss.
Thibaud Halm
from Coleen
The mission entrusted to ASITECH was to create the HMI and the mobile application associated with the bike, leaving nothing out and making it logical. The result is that we have what we wanted in 2 iterative versions. Moreover, ASITECH was an asset to interface between the technical and the ergonomic aspects.
Bryce
from Ekylibre
ASITECH, after analysis and in a pedagogical way, allowed us to take a step back in relation to our targets, the real expectations of our users, the brakes of the product, our way of conceiving and the empathy to develop. This salutary step helped us to better prioritize and therefore to review our action plan. The very transversal vision of ASITECH made us redefine our strategic and operational marketing.

Discover how to de-risk your innovative
innovative project in less than 30 minutes

Make an appointment with one of the best DOMAIN experts in France
Luc-Olivier Lafeuille
Innovation expert
Global Designer
MAKE AN APPOINTMENT FOR A FREE
30-MINUTE DE-RISKING SESSION
During this session, a de-risking start-up plan for your innovative project will be established
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