Will the audience understand?
Do we really know the public(s)?
Is the application of the idea appropriate?
Do we meet societal expectations?
Are we addressing environmental issues?
What are the real frictions of the product experience?
Is the user journey seamless?
Are the customer experience and usage consistent?
Are we not ignoring certain audiences?
Have we identified the right market opportunities?
Has the value chain been anticipated?
Is this the right time to enter the market?
Are we not trying to do too much?
Is the development time not too long?
Are the technological choices relevant to the project?
How can the internal process be made more fluid?
How to make the business model certain?
Do we have the right skills?
Do we really master the business plan?
Are the KPIs really meaningful?